Privacy Policy
This privacy statement regulates how Ashford Selection® and its associated companies (where relevant) manage all personal data from website visitors, customers, property vendors, business associates, and employment candidates in our capacity as data controllers. Throughout this document, we are referred to as "Ashford Selection."
At Ashford Selection, safeguarding your privacy represents our highest commitment. We assume full accountability for protecting your personal data. This detailed privacy statement covers all website visitors, customers, vendors, associates, and candidates.
Our objective with this statement is to deliver complete transparency regarding how Ashford Selection gathers, employs, and secures your personal data. We also clarify our adherence to privacy regulations, especially the General Data Protection Regulation ("GDPR"). Please examine this statement carefully to comprehend our management of your personal data.
Defining Personal Data
Under GDPR, personal data encompasses any information concerning an identified or identifiable natural person. This covers all details by which an individual can be identified, either directly or indirectly.
About Our Organization
Ashford Selection functions as the data controller under GDPR for all personal data we manage from you.
Our Objectives for Processing Personal Data
We manage your personal data exclusively for defined, transparent, and legitimate objectives. Below you will discover comprehensive information about these various objectives. We process personal data from:
- Website and social media users
- Customers and potential purchasers
- Property vendors and estate agents
- Business associates and service providers
- Third parties
- Employment candidates
I. WEBSITE AND SOCIAL MEDIA USERS
1. Customer Support: Handling inquiries, feedback, and complaints
What this objective encompasses: You can find our contact details on our website and social media platforms. When you contact us through our website, social media, telephone, or email, we manage your personal data to address your inquiries and handle any feedback or complaints.
Our legal foundation for this data processing: We depend on our legitimate interest to manage your requests and deliver responses (Article 6(1)(f) GDPR).
What personal data we process for this objective: We manage only the personal data you supply us, including your name, contact information, and any details you communicate during our interaction.
2. Cookies and similar technologies: For analytical objectives and enhancing our website and services
What this objective encompasses: We also manage personal data when you navigate our website. Our website utilizes cookies and comparable technologies for functional, analytical, and marketing objectives. Functional and analytical cookies are vital for website functionality.
Our legal foundation for this data processing: The legal foundation is your consent, provided by accepting our cookie terms in the website's cookie banner (Article 6(1)(a) GDPR) or, for functional and analytical cookies, our legitimate interest in sustaining a properly functioning and secure website (Article 6(1)(f) GDPR).
What personal data we process for this objective: Through cookie utilization, we gather location data, IP addresses or app IDs, internet browser and device specifications, website language, and other information from your interaction with our website, services, content, and advertising, including computer and connection specifications, page view analytics, website traffic information, and advertising data. For additional details on data categories processed, please consult our cookie statement.
3. Property inquiries and newsletter registrations
What this objective encompasses: When you submit a property inquiry or register for our newsletter through our website, we manage your personal data to address your inquiry and deliver our newsletter containing exclusive property updates and market intelligence.
Our legal foundation for this data processing: The legal foundation is your consent (Article 6(1)(a) GDPR) for newsletter registrations and our legitimate interest in addressing property inquiries (Article 6(1)(f) GDPR).
What personal data we process for this objective: We manage your name, email address, telephone number (when supplied), and information about your property interests and preferences.
II. CUSTOMERS AND POTENTIAL PURCHASERS
1. Establishing your customer profile and account
What this objective encompasses: We manage personal data to establish a customer profile that allows us to provide personalized luxury real estate services and maintain documentation of our business relationship.
Our legal foundation for this data processing: The legal foundation is our legitimate interest in delivering personalized real estate services (Article 6(1)(f) GDPR) and contract execution (Article 6(1)(b) GDPR).
What personal data we process for this objective: We manage your name, contact information, financial data (relevant to property transactions), property preferences, investment specifications, and identification documents required for real estate transactions.
2. Property matching and suggestions
What this objective encompasses: To present you with the most appropriate luxury properties, we examine your preferences and requirements to suggest properties that align with your criteria in Spain, Germany, and Dubai.
Our legal foundation for this data processing: The legal foundation is our legitimate interest in delivering personalized property suggestions and outstanding customer service (Article 6(1)(f) GDPR).
What personal data we process for this objective: We manage your property search specifications, budget parameters, location preferences, previous inquiries, and feedback on properties we have shown you.
3. Transaction support and legal adherence
What this objective encompasses: When you decide to purchase a property through Ashford Selection, we manage your personal data to support the transaction and satisfy legal requirements, including anti-money laundering regulations.
Our legal foundation for this data processing: The legal foundation is contract execution (Article 6(1)(b) GDPR) and legal obligation adherence (Article 6(1)(c) GDPR).
What personal data we process for this objective: We manage your identification documents, financial data, proof of funds, banking information, legal address, and other details required for property transactions and regulatory adherence.
4. Customer service and correspondence
What this objective encompasses: We sustain continuous correspondence with our customers to provide exceptional service, respond to questions, and keep you updated about your transactions and relevant market developments.
Our legal foundation for this data processing: The legal foundation is our legitimate interest in delivering excellent customer service (Article 6(1)(f) GDPR).
What personal data we process for this objective: We manage your contact information, correspondence preferences, transaction history, and details you supply during our interactions.
III. PROPERTY VENDORS AND ESTATE AGENTS
1. Property listing and marketing services
What this objective encompasses: For property vendors who utilize our services, we manage personal data to market and sell their luxury properties through our exclusive network and platforms.
Our legal foundation for this data processing: The legal foundation is contract conclusion or execution (Article 6(1)(b) GDPR).
What personal data we process for this objective: We manage your name, contact information, property ownership documentation, financial data related to property sales, and other details necessary for marketing and selling your property.
2. Developing vendor profiles and marketing materials
What this objective encompasses: To efficiently market luxury properties, we may develop vendor profiles and marketing materials highlighting the property and relevant background details.
Our legal foundation for this data processing: The legal foundation is contract execution (Article 6(1)(b) GDPR).
What personal data we process for this objective: We manage your name, photograph (when supplied), contact details, and biographical information you wish to incorporate in marketing materials.
3. Commission handling and financial transactions
What this objective encompasses: We manage personal data related to commission payments and financial aspects of property sales transactions.
Our legal foundation for this data processing: The legal foundation is contract execution (Article 6(1)(b) GDPR) and legal obligation adherence (Article 6(1)(c) GDPR).
What personal data we process for this objective: We manage your name, banking information, tax identification numbers, and financial data necessary for commission payments and tax reporting.
IV. BUSINESS ASSOCIATES AND SERVICE PROVIDERS
1. Business relationship administration
What this objective encompasses: For administering our business relationships with associates and service providers, we manage personal data to handle contracts, orders, and daily operations.
Our legal foundation for this data processing: The legal foundation is contract conclusion or execution (Article 6(1)(b) GDPR).
What personal data we process for this objective: We manage your name, job title, telephone number, employer, email address, and other relevant details provided during our business relationship execution.
V. THIRD PARTIES
1. Market analysis and property data gathering
What this objective encompasses: To sustain our position as a premier luxury real estate agency, we may gather publicly available information about properties and market trends to deliver comprehensive market intelligence to our customers.
Our legal foundation for this data processing: The legal foundation is our legitimate interest in delivering accurate market information and sustaining our competitive position (Article 6(1)(f) GDPR).
What personal data we process for this objective: We may manage publicly available contact information of property professionals and market data. If you wish to have your information removed, you can contact us at info@ashfordselection.com.
VI. EMPLOYMENT CANDIDATES
1. Recruitment and selection procedure
What this objective encompasses: For recruiting and selecting new employees, we manage personal data to evaluate whether candidates are suitable for positions at Ashford Selection. Personal data is retained for up to three months after the vacancy closing date.
Our legal foundation for this data processing: The legal foundation is Ashford Selection's legitimate interest in conducting the recruitment and selection procedure efficiently (Article 6(1)(f) GDPR).
What personal data we process for this objective: We manage the personal data you supply us, including contact information, resume details, cover letters, educational credentials, work samples, and reference information.
Your Rights
Concerning your personal data, you have the following rights:
- Right of access (to know what personal data we gather from you)
- Right to rectification (we will correct any personal data that is no longer accurate)
- Right to erasure (in certain circumstances, you can ask us to delete your personal data)
- Right to restrict processing (in certain circumstances, you may ask us to restrict processing of your personal data)
- Right to data portability (we can transfer your personal data to another party or provide you with a copy)
- Right to object (in certain circumstances, you may object to the use of your personal data)
To exercise any of your rights, please contact us at info@ashfordselection.com. To prevent abuse, we may ask you to adequately identify yourself before processing your request. We will always respond to your request within one month.
Sharing Personal Data
Ashford Selection does not sell or trade your personal data to third parties. We may share certain personal data within our organization or with trusted service providers who require access to your personal data for the objectives described in this privacy statement.
Personal data may be shared with:
- Legal and financial advisors in connection with property transactions
- Banking institutions for transaction processing
- Government agencies when required by law
- IT service providers who maintain our systems and applications
- Marketing associates for property promotion (with your consent)
- International associates for cross-border property transactions
We establish appropriate data processing agreements with all service providers to ensure your personal data remains properly protected.
International Transfers
Given our operations in Spain, Germany, and Dubai, some of your personal data may be transferred internationally. We ensure appropriate safeguards through Standard Contractual Clauses or other GDPR-approved mechanisms.
Data Retention
We retain your personal data for as long as necessary for the objective we use it and as required by law. This varies from several months to many years, depending on the objective and legal requirements.
For customers, we typically retain data for the duration of our business relationship plus additional time required for legal and regulatory compliance. You can request deletion of your personal data by contacting us at info@ashfordselection.com.
Data Protection
Under Article 32 GDPR, we implement appropriate technical and organizational measures to prevent loss of personal data or unlawful processing. We deploy physical, administrative, organizational, and technical security measures.
Only authorized employees access personal data, and they have signed confidentiality agreements. We regularly review and update our security measures and maintain protocols for data breach incidents.
Contact and Complaints
We may modify this Privacy Policy at any time by posting amended terms on our website. All amended terms automatically take effect upon posting.
If you have questions about this privacy statement or wish to exercise your rights as a data subject, please contact us at:
Ashford Selection
Email: info@ashfordselection.com
Website: https://ashfordselection.com
If you have complaints about how we handle your personal data, you also have the right to lodge a complaint with the relevant data protection authority.